In 2016, Racheljoy's idea was started in Pittsburgh at a shared DIY motorcycle garage. A used motorcycle tire inner tube was thrown into the trash and there was a urge to recycle it and turn it into something. She created an indestructible bag that can hold up to the elements. Racheljoy incorporates recycled rubber and fabrics as well as found objects to create functional bags that are vegan, cruelty-free and up-cycled from recycled rubber from local motorcycle shops. Each piece is unique and the markings and grit vary. Racheljoy now works and lives in California.